The project solution included the creation of a digital marketing plan with the basic goal: 'Increase sales of men's suits via the webshop by 10% within 3 months'. A total of 38 students in 8 teams offered their concrete solutions and successfully presented them in front of Varteks Supervisory Board member Karla Ćorluka, marketing director Vesna Loparić and subject teachers.
"It was interesting for the first time to introduce and present a topic that can be translated into practice. Certainly a new experience that enriched all of us marketing and PR skills, as well as presenting ourselves with an idea in front of a member of the Management Board or the department in charge" - students said.
