Technology driven innovation in digital transformation
Asst. Prof. Martina Tomičić Furjan, Ph.D., Assoc. Prof. Katarina Tomičić-Pupek, Ph.D., Asst. Prof. Kristina Detelj, Ph.D., Assoc. Prof. Marina Klačmer Čalopa, Ph.D., Mladen Konecki, Ph.D., Asst. Prof. Mario Konecki, Ph.D, Asst. Prof. Petra Grd, Ph.D., Bogdan Okreša Đurić, Ph.D., Asst. Prof. Boris Tomaš, Ph.D., Assoc. Prof. Violeta Vidaček-Hainš, Ph.D.
Digital business transformation is considered as a new concept of change that affects how companies create a new value of their products and services based on customer needs. Businesses face the challenge of creating new business models that imply generating new value, relying strongly on digital technologies. In this workshop, creative methods and techniques are applied to analyse trends, customer needs and opportunities to change, followed by the creation of a new digital business model that includes implementation of one or combination of several new digital technologies.
Students work in teams and develop an innovative digital business model for a selected example, based on the knowledge gained at the workshop. In the realization of the project, the emphasis is on innovation and creativity, and the solutions do not necessarily have to be fully achievable but have to be based on real technologies.
- Explain the basic characteristics of selected creative methods and techniques for the development of a digital organization
- Consider the importance and role of selected modern technologies (gamification, artificial intelligence, biometrics and Internet of Things) in digital transformation
- Describe selected ways of application of modern technologies in digital transformation
- Choose the most appropriate technology (or a combination of them) to improve a product or a service
- Create a conceptual model of digital transformation in accordance with the selected improvement proposals
No prior knowledge on the topic is needed to enrol in this workshop. Students from all study levels can join, from both business/economics and IT/computes science study programmes.
