Professor Thomas, a prominent expert in the field of strategic entrepreneurship and management, shared with the students his experience and knowledge about the importance of recognizing weak signals in the business environment. Through practical examples, professor Thomas explained how companies can recognize and interpret weak signals that indicate changes in market trends, consumer preferences and technological innovations. He emphasized that timely recognition of these signals is essential for successful strategic planning and preserving competitive advantage in dynamic market conditions.
We would like to thank professor Thomas for his inspiring lecture and useful advice that will certainly be valuable to students in their future work and development of entrepreneurial careers.
